Do you want to tell people about your idea, product, business in captivating way? Do you want to make your marketing visuals more noticeable and engaging in social media, but less overwhelming for the viewer's eyesight? I can help you to grab the attention of your dream clients by conveying your message in the form of a custom made 2D animation with funny cartoon characters — people, animals, monsters or creatures.

This method of bringing your ideas to life, appropriately and skillfully applied, will be way faster and cheaper than shooting a video with real actors. Also, you will stand out from thousands of competitors who use the same stock video footages over and over again.

Good 2D animation is more captivating and exciting to the viewers, because in a cartoon you can draw literally anything, especially things or events that are difficult or even impossible to capture on video in real life. The laws of physics are easily circumvented if your imagination demands it. You can draw any landscape or interior in any lighting conditions, at the right time of day and in any weather. For ease of perception, you can depict everything schematically, in simplified way, and to convince the viewer more — exaggerate emotions and movements without the risk of overdoing it, after all, it's a cartoon!

Combine such 2D animation with real video footage and use it anywhere — not only in entertaining children's cartoons and TV series, but also in advertising, in "explainers", presentations, corporate videos, training videos, music videos, to congratulate your friends or just for fun. Tell me what you have in mind, show me your character designs and I'll choose appropriate expressive techniques to bring your art to life.

2D animation & Moho rigging service

The technique in which I animate my characters is called cutout / rigged 2D animation. I use Moho Pro software by LostMarble. Some examples of very good 2D character animations: My Father's Dragon, Song of the Sea, Wolfwalkers, Rick & Morty, Simpsons, Futurama, BoJack Horseman, South Park.

In case you're curious why I've chosen 2D over 3D — here is a little explanation of the difference between them as I see it. In 3D graphics each and every object has to be meticulously modeled first in three dimensions with all its complex surface properties, so later the software could calculate automatically what we will see from any imaginable angle of view and under certain lighting conditions. Sounds awesome. But high quality 3D modeling and image calculations (rendering) is a very long process and the result rarely looks acceptable at the first take, it needs a lot of tweaking and re-rendering. Therefore good 3D animation project most likely needs to be done by a big team of 3D artists.

2D is a type of computer graphics, where objects are represented on a "flat" canvas as a combination of relatively simple "flat" shapes at one particular angle of view, as on a photo, or on paper drawing. Those shapes create the illusion of three-dimensional object with all its light reflecting properties, shadows etc. "baked" into those flat drawn shapes.

So if we need to change the angle of view, the artist should modify (move, distort, redraw, recolor) those flat shapes the right way to maintain the illusion. In other words, 2D animation artist must be able to draw and must know very well how various geometric shapes change when angle of view changes, and how the lighting works.

Consciously simplifying the drawing, 2D artist makes it significantly easier to perceive what the viewer sees and also greatly accelerates the rendering of the final animation. All that allows me to work on animation projects mostly alone, without a big team.

I animate in Moho vector & raster illustrations (Adobe Illustrator or Photoshop project files), company logos, backgrounds, wallpapers, posters, Spotify canvases - basically any picture or photo (.jpg, .png). To do this, I create in Moho so-called RIG — I break your Photoshop picture into separate parts (or re-draw them with Moho's vector shapes), then I tie these parts to the control levers ("bones") and carefully adjust interaction of that "bones" with the drawing.

For text animation, creating motion graphics and compositing I use Adobe After Effects, so I can make an animated commercial that will let you stand out among your competitors and attract your dream customers.

Tell me what's your idea, what you'd like to achieve, send me the artwork files you have and I'll tell you what I can do out of it, how long it will take and how much it will cost.

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Advanced Moho rigging

For animating 2D characters I work with pre-made Moho rigs or I can rig your characters myself. Moho is the right choice when you need a software to animate cutout puppets quickly and effectively. Moho's powerful arsenal of drawing and rigging tools allows to create sophisticated and powerful 2D character RIGS that are easy and intuitive to use by animators.

I animate and rig 2D characters and illustrations in Moho since 2019 and will be happy to create for you a custom Moho RIG based on your design, from very simple to quite advanced ones, so me, you or any other animator will be able to control your character exactly the way you want:

move and stretch limbs to make gestures and walks;
stretch and squeeze the body and the head as if they are made of elastic rubber;
switch or smoothly turn the body, head, feet up to 360 degrees in various views (front, side, back, 3/4);
lip-synch (talk);
express lively emotions with facial features deforming.

Animated video ads

As I already said, I can create for you an animated video ad for social media. Tell me what you offer people, who your potential customers are and what is your objective (what the viewers need to know or to do after watching your video). Then send me design guidelines and photo-video-audio files representing your product or service.

I'll combine them with motion graphics, animated text and even animated expressive 2D cartoon characters to convey your message in a way that will grab the attention, and at the same time will be easy on eyes, easy to read and therefore easy to understand - that's what I'm always striving for. Well designed video ad will help you to inform, persuade and sell better than your competitors.

Let's make your audience excited about your brand, product, service, idea, new music or cultural event!

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Frequently Asked Questions:

What I will get if I order an animation or animated ad?

I'll send you your animated video in a file which will have:

mp4 video format;
orientation (aspect ratio) of your choice: 16:9, 9:16, 1:1 or any other;
24, 25 or 30 FPS frame rate or any other;
FullHD resolution (1920x1080 in case you choose 16:9) or more, if you need.

I can convert short animation to an animated .GIF image of a desirable size & resolution. Or, if you need, I can deliver the animation as a .png image sequence.